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Product Launch Checklist

Product Launch Checklist

Run this checklist two months before launch date to ensure a successful product release.
1
Introduction:
2
Record checklist details
3
Product:
4
Create brand style guide
5
Review product roadmap
6
Approval:
7
Audience:
8
Note customer profile
9
Build sample list of real customers
10
Build media list
11
Approval:
12
Market strategy:
13
Create mission statement document
14
Create announcement plan document
15
Prepare advertising for launch campaign
16
Create sales enablement content
17
Train sales team
18
Assess product price plan
19
Develop product price plan
20
Approval:
21
Product support:
22
Finalize product documentation
23
Train customer support teams
24
Approval:
25
Content:
26
Prepare partner/affiliate content
27
Specify and hand off graphic design work for new product
28
Prepare and schedule content for launch campaign
29
Prepare content for social media campaigns
30
Approval:
31
Infrastructure:
32
Make sure analytics infrastructure is in place for launch
33
Make sure billing infrastructure is in place for launch
34
Approval:
35
Pre-launch:
36
Finalize the launch blog post
37
Send pre-release announcements
38
Set up meetings with media influencers
39
Notify partners/affiliates
40
Approval:
41
Launch day:
42
Publish the launch blog post
43
Post to Product Hunt
44
Manage social media responses
45
Feedback:
46
Finalize exposure/branding success survey
47
Finalize user feedback survey
48
Gather feedback about product launch process
49
Sources:
50
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