Your website should be your most efficient and effective sales and marketing channel. No matter how "pretty" you, or your friends think your website is, it should be measured by how many sales it generates or how many sales leads it generates.
Do you rate your sales staff by their appearance, how attractive they are? Or by what they achieve?
Every website should be a business tool that helps your company get more sales. The first thing we need to know, then, is what will we measure and how will we know if the website is achieving the required targets.
First, be clear about who you are, who you serve and what you do for the people you serve.
- Clearly Define Your:
- Business Objectives
- Website Objectives
- Target Audience
Desired Outcomes of the Website
Page Specific Outcomes
Write Down Your Plan
Construct a Detailed Website Brief
Revise the Plan and Brief as often as needed
“A website is today one of the most important marketing tools for any business and
done correctly can also be highly effective.”
– Jürgen Strauss